Varalaxmi Vratam, also known as Varalakshmi Vratham or Varalakshmi Puja, is a Hindu religious observance dedicated to Goddess Lakshmi, the goddess of wealth, prosperity, and fortune. This vratam is primarily observed by married women to seek the blessings of Goddess Lakshmi for the well-being and prosperity of their families.

The vratam is typically observed on the second Friday before the full moon day in the month of Shravana (July-August) according to the Hindu lunar calendar. It is a significant festival in South India, particularly in states like Tamil Nadu, Andhra Pradesh, Karnataka, and Telangana.

During Varalaxmi Vratam, women follow specific rituals and customs, which can vary based on regional traditions and family practices. Here are the general steps involved in observing Varalaxmi Vratam:

Preparation: Married women wake up early, take a ritual bath, and wear traditional clothing. They clean their homes and set up a puja area with images or idols of Goddess Lakshmi, along with other puja items like flowers, fruits, turmeric, kumkum (vermilion), and rice.

Puja Rituals: The main puja rituals are performed in front of the Goddess Lakshmi's idol or image. Women offer various items as offerings, including flowers, fruits, sweets, and coins. They light incense sticks and lamps, and recite prayers, hymns, and mantras dedicated to Goddess Lakshmi.

Kalasha Puja: A key aspect of the Varalaxmi Vratam is the Kalasha Puja. A Kalasha, a pot or vessel filled with water, symbolizes the presence of the goddess. This pot is decorated with coconut, mango leaves, and other traditional adornments. The Kalasha is believed to embody the divine energy of Goddess Lakshmi.

Tying Sacred Thread: After the puja, women tie sacred threads (charnamritam) around their wrists. These threads are believed to carry the blessings of Goddess Lakshmi and are considered auspicious.

Sankalpam and Story: The devotees take a vow or sankalpam to observe the vratam with devotion. The story of Varalaxmi Vratam, often narrated during the puja, emphasizes the importance of the vratam and the benefits it brings.

Distribution of Prasadam: Once the puja is complete, special food items are prepared as prasadam (divine offering) and distributed among family members and friends.

Varalaxmi Vratam is a way for women to express their devotion to Goddess Lakshmi and seek her blessings for the well-being, prosperity, and happiness of their families. It is also an occasion for social gatherings, where women come together to observe the vratam, share their experiences, and strengthen their bonds.

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